Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

 Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind PDF

Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively....

By Bernd H. Schmitt
Hardcover: 177 pages
Publisher: Harvard Business Review Press; 1 edition (November 5, 2007)
Language: English
ISBN-10: 9781422103210
ISBN-13: 978-1422103210
ASIN: 1422103218
Product Dimensions: 6.5 x 1 x 9.5 inches
Format: PDF Text TXT ebook

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Reviews:
The author's ambitious goal is, as the title says, Big Think strategy is to leverage bold ideas and leave small thinking behind. There are some good insights in particular why large companies incentive systems are not set up for big and bold straegies. SWOT analysis vs. Big Think; there is more to s...


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