Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively....
By Bernd H. Schmitt
Hardcover: 177 pages
Publisher: Harvard Business Review Press; 1 edition (November 5, 2007)
Product Dimensions: 6.5 x 1 x 9.5 inches
Format: PDF Text TXT ebook
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The author's ambitious goal is, as the title says, Big Think strategy is to leverage bold ideas and leave small thinking behind. There are some good insights in particular why large companies incentive systems are not set up for big and bold straegies. SWOT analysis vs. Big Think; there is more to s...
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